Certifications
April 2022
A simulation as a digital marketing intern under a fictional company called Buhi Supply Co. who sell high-end bags through their website. The simulation took place over 10 rounds and I was given a budget for each round, which expanded overtime. This budget was used to invest in and create a series of campaigns consisting of search ads, display ads and shopping ads. This simulation gave the opportunity to expand my knowledge on subjects like:
• Keyword Research
• Creation of Landing Pages
• Creation of Search Ads
• Creation of Display Ads
• Creation of Shopping Ads
• Retargeting Ads
• Campaign Optimisation
• Management of Campaign Budgets
November 2020
A digital marketing simulation where you manage an online ad campaign of $50,000 each round. Over 10 rounds, you analyse data and make decisions based on that data. The end goal is to drive the highest revenues and profits.
By using the simulation, you gain experience in the following areas:
• Keyword Research
• Data Analysis
• Writing Content
• Running A/B Ad Tests
• Creating Landing Page Wireframes
• Doing Basic On-site Search Engine Optimization
• Creating and Launching Successful Email Marketing Campaigns
• Hubspot Inbound Marketing Certifcation
February 2023
A certificate of completion for partaking in a voluntary role as a Remote Intern for Content Marketing & SEO for Global Commerce Media. During the period from November 2022 to January 2023, I provided my services in various tasks including WordPress content management and website optimisation, keyword density, adapting pre-written content to accomodate for SEO, research of revenue data, etc. This was done over the course of 20 hours a week through flexible hours while juggling my work as a Diagnostic Assistant.
