Projects
01. Digital Consultancy for Mersus Technologies
As part of the MSc in Digital Marketing course, I was obligated to create a digital implementation strategy for a company of my choice that would last throughout the 2021/22 year. That company was Mersus Technologies; situated in Athlone.
The project started off with a Situational Analysis that would analyse the company's current standing when it comes to their digital presence. The aim of this portion of the project was to perform this by scouring through analytics, previous content as well as communicate with the company on what direction they want to take and to assist them with achieving that. All of these findings were put into a report that would act as a stepping stone towards implementing ideas created into reality
In 2022, said ideas were implemented and the next few months were spent doing that. This would conclude with a final presentation going over the performance, what was done to improve digital presence, updated statistics and looking forward.
Analysis
Implementation
Backlink Audit
02. Social Media Strategy for HealthTea
As part of the MSc in Digital Marketing course, I was obligated to create a social media strategy based on a real-life business. Due to previous interactions with the owner of this company, HealthTea was chosen for this project.
The owner, Roisin Sheridan came into contact with me prior to the MSc asking for my brief thoughts on her Facebook and Instagram pages. This project intended to serve as a far more in-depth analysis on these pages while still following the brief set out by the lecturer.
After completion of this project, the hypothetical strategy, content calendar and SEMrush audits were sent to Roisin to provide information on the company's digital presence and what they could do to improve it.
03. Irish Republican Football
In September 2019, Irish Republican Football was created as part of a website development project in my third year of the Bachelor's in Digital Marketing course.
The site was eventually taken down in January 2022 due to server space as well as the inactivity of this website, though the files needed to recover the site are still available. Images for each page of this website can be found here.
Strategy
Calendar
SEO Audit
Backlink Audit
